Let’s be honest, we’ve all done it. You see that shiny new piece of technology that will “transform your agency,” but two months later you regret making the purchase.
Did you ever decide that Facebook, LinkedIn or Twitter would make your phones ring off the hook, only to quit after week three of the mission?
Tools are an important part of our business, whether it be an agency management system, comparative rater or Microsoft Office. But those of us trying to grow rapidly have to have even more tools: Lead management, customer relationship management, marketing automation, blogs and more.
Whether your strategy is to build a marketing team and generate your own leads, or to purchase leads from providers, you need tools. More importantly, you need people that use them effectively and consistently. Based on my experience serving the local independent agency distribution channel, I have come up with three reasons your tools might not make a difference in your agency: click here to read the full article.
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