Over the past several years, LinkedIn has established itself as the Facebook of Business Social Media. There are several strategies to help you generate new business in your insurance agency on LinkedIn but first and foremost you need to complete your profile and build a following. It’s also a great retention tool, because it allows you to stay in front of your existing clients.What we’ve learned over the past several years is that LinkedIn is packed with Business Opportunities and there are several ways for you to leverage the platform. Below are just a few:
- Join groups with your Commercial Lines Niche and become known as the expert in the field
- Leverage groups to sell Personal Lines Coverage’s as well
- Follow clients, prospects, referral sources and friends
- Request recommendations from clients that you’ve provided services to enhance your profile
- Add links to your blog(s) on your profile
- Add links to relevant landing pages of your site depending on which group you’re posting in
- Place your LinkedIn profile in your email signature block
Social Media is no longer a luxury in the world of insurance. If you invest 30 minutes per day on your various social media platforms it will help you sell and retain more business. Something you don’t want to do is build a profile and leave it half-done. We believe that it hurts your agency more than it helps when you ignore your social media pages. Insurance Agencies benefit from SEO, back-links and other indirect actions of social media that can’t be ignored when launching your LinkedIn campaign.