I recently taught a class and had about 40 Agencies in attendance. We discussed the Big Rocks of Digital Marketing and the participation of the attendees was amazing! This group of agencies have obviously embraced technology, but Digital Marketing still seems to be a challenge for many of them. We covered the Core Principles of successful marketing for Insurance Agencies including the following:
- Building a World Class Sales Culture
- Owning a Website that Converts Visitors to Leads
- Having Landing Pages and multi media that attracts visitors to your products and services
- Blogging Consistently
- Embracing Social Media with an emphasis on FaceBook, LinkedIn, Twitter and Google+