Insurance Agency Digital Marketing Best Practices is a Blended Strategy

Insurance Agency Digital Marketing has become the new yellow pages for Independent Agencies across america. Increasing traffic to your website, executing email marketing campaigns and establishing yourself on Social Media is now the only way to grow your book of business. Everywhere consumers look someone is telling them to go online to shop, compare and bundle insurance online. So how do you start getting into all of this without being busy and not productive?The first thing you need to do is plan a strategy and invest at least an hour a day on Digital Marketing. That hour can be spent building your following on Facebook, Twitter, LinkedIn, Google Plus and several others. You can brainstorm blog subjects and build a back log of blogs when you’re in that writing mood. Coming up with creative email campaigns that match your social media, website and blogging strategy can occupy some or all of your hour as well. What you’ll find is that this hour will turn into 2, then 3 and before you know it, you’ll become a marketer instead of an insurance agent. The reality is, someone in the agency needs to focus on Digital Marketing and proactively seek ways to drive traffic to your inbox and telephone. You can also go with a solution that’s packaged so you don’t have to piece meal everything together and have your hands in 10 different types of digital medium. At Astonish, we have packages that can help you plan and execute a strategy that covers everything mentioned above. It doesn’t make sense to toe-dip into Digital Marketing. After all, it if’s the only way to grow your book of business, why would you take a half hearted effort at Insurance Agency Digital Marketing? Happy 4th!