Marketing an Insurance Agency

8
Oct

Insurance Producers Should Leverage LinkedIn

Over the past several years, LinkedIn has established itself as the Facebook of Business Social Media. There are several strategies to help you generate new business in your insurance agency on LinkedIn but first and foremost you need to complete your profile and build a following. It’s also a great retention tool, because it allows you to stay in front

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8
Oct

Prop 33 Debate Regarding Insurance Discounts Heats up with weeks left until the Election

There’s a great article on IJ about Prop 33 and the latest battle between George Joseph and Harvey Rosenfield. It’s important for all insurance professionals to discuss this bill with your clients and educate them on the how competitive this will make the market in California. It’s really simple, if you’ve been with an insurance carrier for X number of

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4
Jul

Insurance Agency Digital Marketing Best Practices is a Blended Strategy

Insurance Agency Digital Marketing has become the new yellow pages for Independent Agencies across america. Increasing traffic to your website, executing email marketing campaigns and establishing yourself on Social Media is now the only way to grow your book of business. Everywhere consumers look someone is telling them to go online to shop, compare and bundle insurance online. So how do you

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28
Jun

Insurance Agencies should Strive for LinkedIn Recommendations to Leverage Social Media

I was recently teaching a class and several insurance agencies that have learned to leverage social media asked about the value of recommendations on LinkedIn. There were of course, a few detractors that didn’t see the value and it turned into a great debate about whether or not the modern consumer actually reads recommendations and if they can help you.

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25
Jun

Maintaining your Insurance Blog is Imperative for your SEO Efforts

Insurance Agencies and other businesses that drive the most traffic to their sites take several proactive measures to ensure the traffic is consistent. By now, hopefully you know that SEO means Search Engine Optimization. This means that your site has links, keywords, video and other enhancements that search engines (Google, Yahoo, Bing, YouTube) recognize and therefore push your site to

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3
Jun

Local Insurance Agencies Can Automate Social Media Postings

Over the past couple of years, there have been hundreds of new tools for individuals and businesses to automate Social Media Postings. I recently came across a new app called Bufferapp that has helped me drastically increase my LinkedIn and Twitter followers by allowing me to schedule tweets or LinkedIn posts in advance. You can determine the days and times

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26
May

Insurance Agencies are Anxious to Learn about Digital Marketing

I recently taught a class and had about 40 Agencies in attendance. We discussed the Big Rocks of Digital Marketing and the participation of the attendees was amazing! This group of agencies have obviously embraced technology,  but Digital Marketing still seems to be a challenge for many of them. We covered the Core Principles of successful marketing for Insurance Agencies

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8
May

Insurance Training Summit You Don’t Want to Miss

In October of this year, Astonish and several Sponsors to be named will be holding the eagent summit in Orlando Florida. I attended the eagent Summit in 2011 and it was amazing. There’s a great general session, and breakout training sessions on virtually any subject you can imagine. The Summit will have courses on Blogging, Social Media, building a World

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7
May

Great Article on how Insurance Agents can Leverage LinkedIn

Our good friends at Insurance Journal published an article from the CEO of Astonish, Adam DeGraide. Here’s a short excerpt from the article with a link to read the entire piece.

30
Apr

Insurance Agencies Need a Digital Marketing Strategy

I taught a class this Saturday at the NetVu Conference in Anaheim, Ca and had about 40 Agencies in attendance. We discussed the Big Rocks of Digital Marketing and the participation of the agencies was amazing! As NetVu members, these are agents that have obviously embraced technology, but Digital Marketing seems to be a challenge for many of them. We

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