Operating an Insurance Agency

19
Mar

Sell Benefits not Price

Having spent my entire adult life in Insurance Agencies, it amazes me how most sales people make rate the number one issue on sales calls. Granted there are consumers that are rate shopping, but not all consumers are created equal. When giving quotes over the phone it’s important to have a “benefit read down” to review with each client. Below

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18
Mar

Personal Lines Order Taker or Sales Person

There are 2 types of sales people in the Personal Lines Insurance Business. Order takers and sales people. Order takers typically look for the low hanging fruit. The client is already on the phone, wants to buy today and has a means of payment. There are no objections and the effort required is minimal. They sell the product(s) they’re most

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18
Mar

Organizing Accounting Records

Many insurance agencies invest little or no time in maintaining accounting records. Let’s face it, with the demands on owners in running day to day operations, who has time? In many cases commission statements and loss ratios can’t be found. Believe it or not, the biggest challenge when selling an insurance agency is proving your annual revenue. We constantly help

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17
Mar

About This Blog

The Ganis Consulting Blog offers tips on buying, selling and operating an insurance agency in California. Please check back often to find the latest news and advice from our team of insurance agency advisors. Whether your agency has 1 employee or 100, the information contained in this blog can help you maximize the business’ efficiency.