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Milk…check; Eggs…check; Bread…check; Car insurance…wait, what? Most Americans’ grocery lists don’t typically read this way, but a new approach to selling personal auto insurance from Nashville-based, Direct Auto Insurance Co., could change the way consumers buy their coverage. The company, which writes business in 13 states in the Southeast and targets underserved communities that typically are without bank accounts, has created
Direct writer GEICO’s success in auto insurance sales is due to spending dollars on effective advertising rather than on agents, according to recent research from analysts at Nomura Equity Research, which notes that GEICO has overtaken Allstate to become the nation’s second-biggest auto insurer while agency-writer Progressive is losing ground in the personal auto insurance race.
Writing fake online reviews can land your business in serious trouble and cost you more than you gained in reputation or sales. Just ask 19 businesses caught in New York’s “Operation Clean Turf.” The undercover investigation snagged SEO companies and small businesses engaged in an activity Attorney General Eric T. Schneiderman is calling “astroturfing.” Schneiderman’s office defines astroturfing as the “practice of preparing
Insurance agents risk facing additional marginalization if they do not evolve and get creative, according to a rather devastating report by McKinsey & Co. on the future of property and casualty insurance agents. The role of the agent in some lines, such as auto, is becoming obsolete, while other lines are similarly approaching commoditization, which means agents can be bypassed, according to the
A 25-year-old New Yorker earning $25,000 a year will pay as little as $62 a month for health insurance next year, and a peer living in Vermont may pay nothing, according to a 17-state survey of premiums under the U.S. health-care overhaul. The Kaiser Family Foundation report is the broadest look yet at what consumers will pay for health insurance when
Inc magazine has a great article about how to get inspired at work. Some of these can be very useful in your insurance agency. Take a look at the article by clicking here.
Rates for commercial lines insurance will continue to rise in 2013 thanks to above average losses, low investment returns and receding reserve releases. However, according to a new report published by Marsh, traditional signs of a conventional hard market have yet to occur. “Price increases are not uniform, capacity is plentiful, and competition among insurers remains intense,” says Marsh in its
On January 15th, 2013, we’ll be speaking on behalf of the Agents Alliance at a local meeting called “Kick off the New Year with Sales and Marketing Strategies”. We hope to see you there and would like to thank the alliance for extending this invitation. If you’re interested in attending, you can get more information about the meeting by clicking here.
Over the past month we’ve worked with dozens of agencies in California and a few other states to make 2013 their best year ever. Insurance Agency Owners are unsure of what to expect in 2013 and quite frankly, neither do we. What we all need to know is that we should focus on what we can control which is Producers,
We recently spent 2 consecutive days in an insurance agency that had one of the best cultures I’ve ever seen in the business. Employees loved management, ownership cared about management and employees are being promoted from within. This agency will make a great case study on how