I taught a class this Saturday at the NetVu Conference in Anaheim, Ca and had about 40 Agencies in attendance. We discussed the Big Rocks of Digital Marketing and the participation of the agencies was amazing! As NetVu members, these are agents that have obviously embraced technology, but Digital Marketing seems to be a challenge for many of them. We covered the Core Principles of successful marketing for Insurance Agencies including the following:
- Building a World Class Sales Culture
- Creating a Website that Converts Visitors to Leads
- Having Landing Pages and multi media that attracts visitors to your products and services
- Blogging Consistently
- Embracing Social Media with an emphasis on FaceBook, LinkedIn, Twitter and Google+
This is obviously just a small sampling of all the things agencies need to do in order to attract the Modern Consumer, sell them more of your products and services and, of course retain them for years to come. One of my favorite phrases in the industry is, don’t make a customer for a day, earn a client for life!
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