Qualifying As A Twitter Influencer In Insurance
To compile my list of influencers I required the following criteria:
- Had to be an individual (not a company or brand account)
- Had to have at least 1,000 followers
- Had to have tweeted in the last 30 days
- 1 to 1 follower ratio or higher (more followers than followed)
- Had to have at least a relevancy score of 30/100 or higher in insurance (aka they talk about insurance).
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