Over the past couple of years, there have been hundreds of new tools for individuals and businesses to automate Social Media Postings. I recently came across a new app called Bufferapp that has helped me drastically increase my LinkedIn and Twitter followers by allowing me to schedule tweets or LinkedIn posts in advance. You can determine the days and times they’ll post so you can set yourself up for an entire week or two! For Example:You can tweet 10 times per day for 5 consecutive days and fill up the app all at once. Or, you can add 10 at a time, 20 at a time or post to your pages in real time through the app to track your postings. There’s a free version of the app that allows you to schedule less posts at a time as well. I personally use it for Twitter and LinkedIn only, but you can also add Facebook if you’d like.
One of the coolest features of the app is the analytics. It’ll shorten URL’s and automatically track your clicks so you can see how much traffic you generate. I highly recommend you take a look at Bufferapp and give it a try. I’ve tried several automated apps in the past, and this is one of my favorites. Best of all there’s a free version that’s great!
The most important part of Digital Marketing is to do something. Insurance is bought and sold differently than it was 5-10-15 years ago and if your clients don’t find you on their Social Media platforms, in Google searches and in their inbox, you might be taken off the menu come renewal time.
Insurance Agencies need a blended strategy when it comes to Digital Marketing. This is a tool that can help you save time so you can invest time in blogging, email marketing, refining your website, training your employees and growing your business. If you ever want to discuss strategies to grow your insurance agency organically, please contact us.