Tag: commissions


GEICO Success Highlights Advertising Dollars vs. Agent Commissions Debate

Direct writer GEICO’s success in auto insurance sales is due to spending dollars on effective advertising rather than on agents, according to recent research from analysts at Nomura Equity Research, which notes that GEICO has overtaken Allstate to become the nation’s second-biggest auto insurer while agency-writer Progressive is losing ground in the personal auto insurance race.


Organizing Accounting Records

Many insurance agencies invest little or no time in maintaining accounting records. Let’s face it, with the demands on owners in running day to day operations, who has time? In many cases commission statements and loss ratios can’t be found. Believe it or not, the biggest challenge when selling an insurance agency is proving your annual revenue. We constantly help

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