Tag: internet

28
Nov

Are Insurance Agents Going the Way of Travel Agents?

In 1999 I wanted to arrange a trip to France.  So like everyone else in 1999, the first thing I did was pull out my Yellow Pages to find a travel agent whose ad looked like they knew something about France.  Then I drove over to the agent’s office and sat down to describe my needs and my budget.  The

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21
Nov

Insurance Agents and Brokers Need More Focus On Internet Marketing

Most Insurance Agency clients we consult with have experimented with Internet Leads at one time or another, but most don’t have the success they expect.  We recently learned at the Alliance Convention that 85% of consumers go to the internet before purchasing an Insurance Policy. That means 15% of consumers start in the yellow pages, newspaper ads and other forms

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18
Feb

Basic Prospecting for Insurance Agencies

We know from personal experience that internet leads are a great way to grow your insurance agency. When we owned our agency there would be times we received 100 internet leads in a single day. We’d have “lead calling pizza parties” and several staff members would stay until 8pm calling, quoting and selling insurance policies.

21
Jan

Selling Internet Leads can be profitable for Insurance Agencies

Most of the Personal and Commercial Lines Insurance Agencies we speak with about selling internet leads often have the same response. “Oh yeah, we tried that months ago, spent thousands of dollars and didn’t get one sale out of them”. When we ask about their procedure for calling, quoting and selling internet leads, they often look at us puzzled.