Tag: marketing

11
Apr

Hope to see you at the ITC Agent Conference for Insurance Agencies

Insurance Technologies Corporation in Carrollton Texas is holding their 3rd Annual Agent Conference April 21st and 22nd. This year, the agenda is packed with breakouts including; Leveraging Social Media in your Insurance Agency, how to work on your business as opposed to in the business, a panel and much more. You can view the full agenda by clicking here.

30
Nov

How can Insurance Agencies Successfully Implement and Utilize Technology?

As we travel the country and work with countless insurance professionals, we commonly hear excuses for lack of production. Three of the most common are; time, lack of competitive products (price), and the need for more tools. The ironic thing is that in many cases, there are tools and technology in the agency not being used properly, or at all.

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23
Sep

Consistency is Key for your Digital, Blogging and Social Marketing Strategy

As we travel the country speaking with insurance agencies and other businesses about how to leverage the internet to generate new business or engage existing customers, many business owners aren’t sure how to start an online marketing campaign. Posting your products and services on Facebook, LinkedIn or Twitter can certainly help, but the Digital Consumer wants more than that. When

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13
Jun

Insurance Sales Training Class with Industry Expert Stuart Ganis

We’ll be holding a class in San Diego on June 18th to teach sales and marketing best practices to insurance agencies. We hope you can join us at this great event being sponsored by The American Agents Alliance. If you’d like to sign up for the class please click here http://conta.cc/11ivgsD. The class also includes dinner and will be a great

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4
Jun

8 Ways to be Re-Inspired at Work

Inc magazine has a great article about how to get inspired at work. Some of these can be very useful in your insurance agency. Take a look at the article by clicking here.

3
Jan

What are Insurance Agency Owners Focused on in 2013?

Over the past month we’ve worked with dozens of agencies in California and a few other states to make 2013 their best year ever. Insurance Agency Owners are unsure of what to expect in 2013 and quite frankly, neither do we. What we all need to know is that we should focus on what we can control which is Producers,

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22
Jul

How you can Leverage YouTube in your Insurance Agency Digital Marketing Efforts

I remember the first time I learned that YouTube is the second largest search engine in the world I was shocked. I was speaking with a neighbor who told me that he fixed his garage door opener by watching a 9-minute video on YouTube. Insurance Agencies all over the country leverage YouTube as part of their Digital Marketing blended strategy

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4
Jul

Insurance Agency Digital Marketing Best Practices is a Blended Strategy

Insurance Agency Digital Marketing has become the new yellow pages for Independent Agencies across america. Increasing traffic to your website, executing email marketing campaigns and establishing yourself on Social Media is now the only way to grow your book of business. Everywhere consumers look someone is telling them to go online to shop, compare and bundle insurance online. So how do you

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28
Jun

Insurance Agencies should Strive for LinkedIn Recommendations to Leverage Social Media

I was recently teaching a class and several insurance agencies that have learned to leverage social media asked about the value of recommendations on LinkedIn. There were of course, a few detractors that didn’t see the value and it turned into a great debate about whether or not the modern consumer actually reads recommendations and if they can help you.

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25
Jun

Maintaining your Insurance Blog is Imperative for your SEO Efforts

Insurance Agencies and other businesses that drive the most traffic to their sites take several proactive measures to ensure the traffic is consistent. By now, hopefully you know that SEO means Search Engine Optimization. This means that your site has links, keywords, video and other enhancements that search engines (Google, Yahoo, Bing, YouTube) recognize and therefore push your site to

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