Disruption, data-driven metrics, digital marketing, leads, consumer behavior and a plethora of new terms have entered our space over the past several years. Whether the latest blog, social media post, newsletter or industry conference, these are the terms everyone is talking about in our industry today. This shouldn’t bother us at all. In fact, after working with thousands of agency owners, carrier executives, agents, CSR’s and other industry professionals, the number one reason we struggle is resistance to change.
If you look at the terms above, hopefully you’ve embraced some or all of them to some extent to improve your business. What you can’t listen to is that the demise of the Independent Agent is inevitable and start-ups are going to put us out of business. That’s just not true because the Independent Agency Channel is far too valuable.
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